Have you ever considered the potential of souvenirs as a marketing tool? Far beyond being mere keepsakes, souvenirs wield significant power in the world of business promotion. Whether they’re modest tokens or unique items, souvenirs encapsulate the essence of a place or brand, rendering them invaluable assets for marketing purposes. Souvenirs
Rocket Companies Appoints Jonathan Mildenhall as Chief Marketing Officer
Mildenhall is an internationally recognized marketing leader with decades of experience growing brands for public companies including Coca Cola and Airbnb. Rocket Companies (NYSE: RKT), the Detroit-based fintech platform company including mortgage, real estate and other financial services businesses, today announced that it has named Jonathan Milde
Randstad RiseSmart Appoints Marisa Kacary as Global Chief Marketing Officer
Leading global Outplacement and Career Mobility provider Randstad RiseSmart today announced the appointment of Marisa Kacary as Global Chief Marketing Officer (CMO). With more than 20 years of experience as a marketing leader in Talent Management, Talent Acquisition and HCM Consulting, she will lead RiseSmart’s global marketing efforts, inclu
Google Ads buying behavior on apps
Earlier this year, Google Ads announced its intention to move primarily towards real-time bidding auctions for apps. As a result, Google Ads has stopped buying on multicall requests in waterfalls that do not contain a bidding ad unit, and in January 2024, will stop responding to multicall requests within hybrid setups as well. In an effort [&helli
A new way to buy reservation ads in Google Ads
In an effort to make more YouTube ads products available for self-service buying, Google launched an easier way to buy reservation media in Google Ads. This launch includes easy, self-service setup for: Buying in Google Ads allows you to plan, buy, and measure across auction and reservation campaigns in one buying door. Reservations in Google Ads a