In today’s competitive home improvement industry, having great craftsmanship is only half the battle. If potential customers can’t find you online, you’re missing out on valuable business. For bathroom renovation companies, an effective online marketing strategy can mean the difference between an empty calendar and a steady stream of high-quality leads.
Here’s how to build a strong online presence that attracts customers and grows your business.
1. Build a Professional, Conversion-Optimized Website
Your website is often the first impression potential clients have of your company.
Make sure it is:
- Visually appealing – Showcase before-and-after photos of your projects.
- Clear and informative – List your services, process, and areas you serve.
- Optimized for mobile – Many customers search from their phones.
- Fast-loading – Slow websites cause visitors to leave before contacting you.
💡 Tip: Include clear calls-to-action (CTAs) like “Request a Free Quote” on every page.
2. Invest in Local SEO
Bathroom renovation is a local service, so ranking in your service area is critical.
Key steps:
- Optimize your Google Business Profile with up-to-date contact info, photos, and customer reviews.
- Target location-based keywords (e.g., “bathroom renovation in Gothenburg”).
- Create dedicated service pages for each city or neighborhood you serve.
Example:
Finisa.se, a bathroom renovation company based in Gothenburg, Sweden, targets local search terms like “badrumsrenovering Göteborg”. By optimizing for relevant keywords, keeping their Google Business Profile active, and showcasing high-quality project photos, they make it easier for local customers to find and choose them.
3. Showcase Your Work on Social Media
Platforms like Instagram, Facebook, TikTok, and Pinterest are perfect for visual industries.
- Post before-and-after videos.
- Share time-lapse clips of your renovation process.
- Highlight client testimonials and reviews.
- Use local hashtags (e.g., #BadrumsrenoveringGöteborg).
4. Use Paid Ads Strategically
Paid ads can bring immediate visibility while your SEO builds momentum.
- Google Ads – Target keywords like “bathroom remodeling near me.”
- Facebook & Instagram Ads – Promote high-quality project images or seasonal discounts.
- Retargeting campaigns – Show ads to people who already visited your website.
5. Collect and Display Reviews
Positive reviews build trust and influence buying decisions.
- Ask every satisfied client to leave a review on Google, Facebook, or Houzz.
- Feature these reviews on your website and social channels.