Tyrrell Schmidt has been named Global Chief Marketing Officer, TD Bank Group, reporting to Christine Morris, SEVP Transformation, Enablement & Customer Experience.
In July, Tyrrell assumed the CMO role on an interim basis where she quickly elevated the Marketing function with business partners, listened to their needs, and aligned to their expectations and growth priorities. She is a vital part of advancing the Bank’s strategic focus on customer obsession and brand leadership. During this time, Tyrrell has accelerated marketing’s personalization and segment-based approach and helped deliver improved business performance including record growth in Marketing-driven sales in FY’23.
Tyrrell is a people-first, inclusive, and authentic leader known for her team building at TD committed to fostering a collaborative and dynamic colleague environment. Her passion for the Bank’s business, culture and strong followship in both the U.S. and Canada has attracted top talent to TD’s Marketing organization and she continues to inspire and empower colleagues to thrive and reach their full potential.
Over the last eight years, Tyrrell has taken on increasingly senior roles while consistently demonstrating a keen understanding of the financial industry, market trends, consumer behavior, and emerging technologies that elevate Marketing’s capabilities and its strategic partnerships within the Bank both in Canada and the U.S.
Previously, Tyrrell led North American Brand and Customer Experience mandates before being named Chief Marketing Officer for TD Bank, America’s Most Convenient Bank. Prior to joining TD, Tyrrell led large and complex teams across North America, Europe and Asia with responsibility for building brands, driving business growth, and customer-centric programming across multiple industries including financial services and healthcare.