Social Network Threads is rolling out a “Trending Now” feature to help you find timely topics that others are discussing. At this time, this feature is only available in the U.S.
Since its launch in July, Threads has become a vibrant hub for text-based updates and public conversations, a project developed by Instagram. In response to user feedback requesting easier access to timely discussions, Threads is rolling out a new feature called ‘Trending Now’. This feature is designed to help users discover and participate in popular conversations that are resonating across the platform.
‘Trending Now’ is accessible via the search page and appears in the ‘For You’ feed. It displays up to five trending topics, selected through advanced machine learning algorithms that analyze current user engagement and conversation patterns. Unlike some platforms that personalize trends, Threads offers a universal view of what’s trending throughout the U.S., ensuring everyone sees the same topics.
Each topic is thoroughly analyzed by Threads’ AI systems, which track the volume of posts and the level of interaction each topic receives. This data-driven approach ensures that the topics reflect real-time interests within the Threads community.
To maintain the quality and integrity of the content, Threads employs a team of content specialists who review the AI-selected topics. While these specialists do not curate the topics themselves, they ensure that the topics and corresponding search results adhere to the app’s Community Guidelines and Recommendation Guidelines. Their oversight helps prevent duplicative, nonsensical, or misleading content from trending.
Threads is committed to continuous improvement and is actively refining its AI technology to better serve relevant and appropriate topics. Users also play a crucial role in maintaining content quality by having the option to report any topic they find problematic directly through the app.
Since its inception, Threads has added several new features aimed at enhancing user experience, including a web version, a Following Feed, editable posts, keyword search, native GIF support, topic tagging, post pinning, and more.
Threads is available globally and can be accessed through its website, www.threads.net, as well as on the Apple App Store and Google Play Store. Stay connected and stay tuned for more updates as Threads continues to evolve as a platform for dynamic and engaging public discourse.