In an effort to make more YouTube ads products available for self-service buying, Google launched an easier way to buy reservation media in Google Ads. This launch includes easy, self-service setup for:
- YouTube Select Lineups*
- YouTube Select Shorts Lineups*
- YouTube TV Lineups*
- Cost-Per-Impression Masthead*
- Standard Run of YouTube reservation (formerly known as Instant Reserve).
Buying in Google Ads allows you to plan, buy, and measure across auction and reservation campaigns in one buying door. Reservations in Google Ads also offers digital innovations, like advanced audiences, alongside more traditional buying constructs, like fixed CPMs.
We are committed to making more of our products available for direct self-service implementation.